The AI Co‑Trader for Selling Fish
Improve your profit per kilo. Parley handles the WhatsApp quotes, stock, paperwork and compliance around every sale — automatically.
Nordsee Handel
WhatsApp · online
Parley prepared this reply
- Stock checked — 200 kg available Friday
- Gross margin 18.0%up 5–18% · last 30 days
- Invoice and labels ready — catch certificate pre-filled
You know your sales. You don't see your margin.
Every deal lives in WhatsApp threads, emails and a notebook on the passenger seat. You know exactly what you sold — but once transport, exchange rates and commission settle, what you actually made per kilo is anyone's guess.
Admin slows down sales.
You're world-class at buying, selling and producing fish. Nobody is world-class at re-typing orders, chasing catch certificates and formatting invoices at 6am — and nobody should be. Every hour of paperwork is an hour you're not selling.
“There's not enough of me.”
— every fish seller, every week
Quote sent. Sale confirmed. Paperwork done.
A WhatsApp message comes in. Parley checks your stock, prices the quote, confirms the sale and gets the paperwork ready. You talk to the customer — Parley does the rest.
Sales invoice
INV-2417
Nordsee Handel
Boulogne-sur-Mer · 30 days
Cod fillet 200–400 g
200 kg × €10.00/kg
Turbot 2–3 kg
80 kg × €21.50/kg
Ready to send
Catch certificate
GBR-04417
- Species
- Gadus morhua · Cod
- Catch area
- FAO 27 IVa · North Sea
- Vessel
- MFV Northern Star · Peterhead
Pre-filled — ready to submit
Box label · ×48
Cod fillet200–400 g
Batch 358-26 · FAO 27 IVa
Keep chilled 0–2 °C
5060042 358261
Profit per kilo · this week
After transport, currency and commission
Turbot 380 kg · €21.50/kg
+€3.40/kg
Cod fillet 1,240 kg · €9.85/kg
+€1.80/kg
Monkfish tails 620 kg · €14.20/kg
+€1.10/kg
Salmon 2,100 kg · €7.80/kg
+€0.35/kg
Turbot is earning 10× the margin of salmon this week. Parley shows you where to push.
See your true profit, per kilo.
Every species, every customer, every day — with transport, currency and commission already counted. See which sales actually make money, and do more of them.
Get smarter with every trade.
Today, Parley clears the admin off your desk. Tomorrow, it's a co-trader: every buyer, price and document becomes reusable intelligence, so the next quote is sharper than the last.
Nordsee Handel
What Parley has learned
- Orders cod fillet most Thursdays
- Usually takes 150–250 kg of 200–400 g grade
- Accepted the last three price moves — €9.80 → €9.90 → €10.00 /kg
- Ships Boulogne-sur-Mer on the Thursday departure
Next quote suggestion
Try €10.10/kg — supply is tight and Nordsee has taken every Thursday quote this quarter.
Improve your profit per kilo.
There's not enough of you. Parley doubles you — you sell the fish, it does the admin you hate.
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