Gross profit, increased.

Enter each sale once. Parley prepares the paperwork, follows up payments and shows your gross profit per kilo.

We save your email to register your interest. Requesting access does not create a product account.

Trusted with over £100 million of seafood invoiced across Europe.

ParleySales/1042Example sale
Sale 1042 · Today

Customer A

Sale entered
ProductQuantityPrice / kgValue
Haddock whole6 packs × 5 kg30 kg£8.00£240
Cod fillet4 packs × 5 kg20 kg£9.00£180
50 kg · 10 packsSale value £420.00
The same details, carried through.
Simplified product view · Illustrative sale
Built for the people who keep fish moving.
ProducersProcessorsWholesalers

You Buy and Sell the Fish
We do the Admin & Accounting

From the trading desk to the packing floor and accounts.
The same details, without starting again.

Quotes

Set UK and export prices with stock and previous prices to hand.

QuotingExample
TodayPrices per kilo
UK example price sheet
ProductBoxesPrice / kg
Haddock whole5 kg packs630 kg
Cod fillet5 kg packs420 kg
Select a price to see its history.
10 boxes · 50 kgPrices set by your team

Export Paperwork

Carry the sale details into transport and export documents, ready to review.

TransportationExample
TodayLogistics manifest
Routes1
Boxes10
Weight50 kg
Customer ADrop 01
6 haddock + 4 cod boxes10 × 5 kg
Manifest prepared for review

Labels

Create box labels with the product, weight and catch details.

LabelsExample
Buyer labelsLabel preview
Example SeafoodCustomer A

Haddock whole

Melanogrammus aeglefinus

Net weight5 kg
Batch
DEMO-001
Catch area
FAO 27
Production method
Caught at sea
Product code
HAD-001
6 labels × 5 kgReview before printing

Profit & Loss

See sales, recorded costs and gross profit together.

Profit & LossExample
Today50 kg sold
Gross profit£116
GP / kg£2.32
GP %27.6%
Net sales £420Recorded costs £304
Costs £304Gross profit £116
Example gross profit by species
SpeciesGPGP / kg
Haddock30 kg£78£2.60
Cod20 kg£38£1.90

After recorded trade costs. Before overheads.

Explore profit per kilo

More of the working day, connected.

Interactive examples use illustrative records. Nothing is sent or changed in your business.

See your gross profit per kilo,
every day.

The agreed price is only part of the picture. See the recorded costs of the trade and the gross profit left on each kilo.

Gross profit by speciesSelect a species to compare
01 / 04

Atlantic cod

Gadus morhua
Cod fillet · 200–400 g200 kg example trade
Selling price / kg£10.00
Recorded costs / kg£8.20
Gross profit per kilo£1.80/kg
Gross profit
£360
Gross margin
18%

Illustrative 200 kg trades. Gross profit is after the listed trade costs and before admin and overhead allocations.

Make room
for more buyers.

Get today’s prices in front of more buyers by email or WhatsApp.

Spend less time preparing quotes and more time on the next sale.

Put Parley to work
QuotesToday’s prices
Example SeafoodTo: Customer A
Today’s prices from Example Seafood

Good morning. Our prices are attached.
To order, reply to this email or give us a call.

Today’s prices.pdfPDF
Example Seafood

Today’s prices

Prepared for Customer A
Fresh fish · 5 kg packsGBP / kg
Haddock whole£8.00
Cod fillet£9.00

Delivered prices. Subject to availability.
Reply to confirm your order.

Sent to Customer A

Illustrative quote · Nothing is sent

Invoices
Customer A · INV-1042Ready
£420.00

The sale details, carried into the invoice.

Illustrative invoice states

Stop spending your evenings on the day’s admin.

After agreeing the sale, there are still invoices to send, catch details to check and boxes to label. Parley prepares the documents from the trade details, ready for your review.

Request access

Keep the calls.
Kill the paperwork.

Register your interest in Parley.

We save your email to register your interest. Requesting access does not create a product account.

A few things
worth knowing.

Who is Parley built for?

Seafood producers, processors and wholesalers. Parley connects sales with stock, packing, trade paperwork and recorded costs.

Do I have to change how I sell?

Keep using calls, WhatsApp and email to agree the sale. Your team enters the sale in Parley. The same details carry into stock, labels and invoices.

Who sets the price?

Your team sets the price and confirms the sale. Parley uses the recorded details to prepare the work that follows.

Does Parley take a commission?

No. Parley takes no commission on the trade. Buyers deal with and pay their supplier directly.

What happens when I request access?

We save your email to register your interest in Parley. Requesting access does not create a product account.